About the Pajaro Valley Arts Council (PVAC)

Our Mission Statement:

"Bringing the community together through the arts"

This is our 30th year!

The Pajaro Valley Arts Council, known as PVAC, was founded as a nonprofit 501(c)(3) organization in 1984 in Watsonville, California, to promote and foster cultural events in the Pajaro Valley and south Santa Cruz County. We strive to nourish the artistic resources found in our rich local cultural diversity, historical heritage, and the natural beauty of the Central Coast. We work collaboratively to develop and promote opportunities for public participation in and appreciation for the arts.

PVAC opened the gallery in 1986, and presents rotating visual art exhibition in both the gallery and satellite locations.

postcard image from the Mic Casa Es Tu Casa 2008 exhibit

Two annual exhibits highlight the schedule: our "Collective Membership Show" and "Mi Casa Es Tu Casa" — showcasing Latino art and culture. We also support and encourage performing events in other venues in the region and encourage all art forms and connecting the community to artists and their work. PVAC maintains on-going relationships with the regional arts community through membership in the Associates of the Cultural Council of Santa Cruz County, the Art and Education ad hoc consortium now forming, the Viernes Cultural Collective, and other local cultural organizations.

We also enjoy a mutually supportive relationship with the City of Watsonville, owners of our historic Victorian building location and regular grantor to our organization. To reach local school children and youth, we partner with the Pajaro Valley Unified School District, local parochial and private schools, as well as the city and county departments of Parks and Recreation, and the YWCA/YMCA, our next-door neighbors. We invite community members to volunteer with us as members, gallery hosts, and many other helpful capacities.

How It Works

Each year the Pajaro Valley Arts Council invites guest exhibit curators to create some of the art shows for the gallery. Previous curatorial experience is helpful but not required. Guest curators are assisted with the planning and implementation of their exhibit vision by a mentor assigned to them from the PVAC Gallery Committee. The Gallery Committee consists of previous and current exhibiting artists and curators. Since 1986 PVAC has sponsored guest-curatored exhibits that represent the local community, local arts and environmental organizations, and local and national professional artists.

The Gallery contributes to PVAC's mission of "bringing the community together through the arts" through its art exhibits that support cultural diversity, historical perspective, and reflection on current social and environmental issues. Guest curators are asked to attend Gallery Committee meetings prior to their exhibit to share the implementation of their plan, learn from mentors, and enlist assistance in the different aspects of exhibit planning and design.

Interested in being a guest curator? Do you have an idea for an exhibit for the Pajaro Valley Gallery? Please email directly to us here, Board member and web maven. We are now scheduling for 2013.

Our Sponsors:

                                                                 Pajaro Valley Arts Council Sponsors

Follow pvarts on Twitter

The Pajaro Valley Gallery
The Pajaro Valley Arts Council's Office
37 Sudden Street
Watsonville, California 95076, USA
831.722.3062

Refund policy: Donations and Memberships are not refundable.

Pajaro Valley Gallery Hours
Wednesday through Sunday
11:00am to 4:00pm

Free admission — Wheelchair accessible